Consumer on-chain, compared

136 stocks in consumer exist on-chain: 235 tokens from 8 issuers, plus 11 Hyperliquid perps. 75 of them in more than one form — open one to see every way in side by side: issuer, legal wrapper, holder rights, chain and cost.

E-commerce & marketplaces

all 16 →

Amazon · AMZN

5 tokens + 1 perp

Backed / Kraken (xStocks) · Ondo Global Markets (BVI) · bStocks · Anchored Finance (aStock) · Dinari

Alibaba · BABA

3 tokens + 1 perp

Ondo Global Markets (BVI) · bStocks · Dinari

Airbnb · ABNB

3 tokens

Ondo Global Markets (BVI) · Backed / Kraken (xStocks) · Dinari

DoorDash · DASH

3 tokens

Ondo Global Markets (BVI) · Backed / Kraken (xStocks) · Dinari

MercadoLibre · MELI

2 tokens + 1 perp

Ondo Global Markets (BVI) · Dinari

Uber

3 tokens

Ondo Global Markets (BVI) · Dinari · Backed / Kraken (xStocks)

Cars & EVs

all 20 →

Tesla · TSLA

7 tokens + 1 perp

Backed / Kraken (xStocks) · Backed Finance · Ondo Global Markets (BVI) · bStocks · Anchored Finance (aStock) +2

Rivian Automotive · RIVN

3 tokens + 1 perp

Ondo Global Markets (BVI) · Backed / Kraken (xStocks) · Robinhood Chain

Ford Motor · F

3 tokens

Ondo Global Markets (BVI) · Dinari · Backed / Kraken (xStocks)

Aurora Innovation · AUR

2 tokens

Ondo Global Markets (BVI) · Robinhood Chain

General Motors · GM

2 tokens

Dinari · Backed / Kraken (xStocks)

NIO

2 tokens

Ondo Global Markets (BVI) · Dinari

Retail

all 27 →

GameStop · GME

6 tokens + 1 perp

Backed Finance · Ondo Global Markets (BVI) · bStocks · Dinari · Anchored Finance (aStock) +1

Walmart · WMT

4 tokens

Ondo Global Markets (BVI) · Dinari · Anchored Finance (aStock) · Backed / Kraken (xStocks)

Carvana · CVNA

3 tokens

Ondo Global Markets (BVI) · Dinari · Backed / Kraken (xStocks)

Costco · COST

2 tokens + 1 perp

Ondo Global Markets (BVI) · Dinari

Home Depot · HD

3 tokens

Ondo Global Markets (BVI) · Backed / Kraken (xStocks) · Dinari

Lowe's · LOW

3 tokens

Ondo Global Markets (BVI) · Dinari · Backed / Kraken (xStocks)

Restaurants

all 12 →

Chipotle · CMG

3 tokens

Ondo Global Markets (BVI) · Backed / Kraken (xStocks) · Dinari

McDonald's · MCD

3 tokens

Ondo Global Markets (BVI) · Dinari · Backed / Kraken (xStocks)

Starbucks · SBUX

3 tokens

Ondo Global Markets (BVI) · Dinari · Backed / Kraken (xStocks)

Darden Restaurants · DRI

2 tokens

Backed / Kraken (xStocks) · Dinari

Wendy's · WEN

2 tokens

Anchored Finance (aStock) · Backed / Kraken (xStocks)

Yum Brands · YUM

2 tokens

Backed / Kraken (xStocks) · Dinari

Food, drinks & household

all 37 →

Coca-Cola · KO

3 tokens

Ondo Global Markets (BVI) · Dinari · Backed / Kraken (xStocks)

PepsiCo · PEP

3 tokens

Ondo Global Markets (BVI) · Backed / Kraken (xStocks) · Dinari

Procter & Gamble · PG

3 tokens

Ondo Global Markets (BVI) · Dinari · Backed / Kraken (xStocks)

Altria · MO

2 tokens

Dinari · Backed / Kraken (xStocks)

Archer-Daniels-Midland · ADM

2 tokens

Dinari · Backed / Kraken (xStocks)

Church & Dwight · CHD

2 tokens

Dinari · Backed / Kraken (xStocks)

Apparel, travel & leisure

all 24 →

Nike · NKE

3 tokens

Ondo Global Markets (BVI) · Backed / Kraken (xStocks) · Dinari

Deckers Outdoor · DECK

2 tokens

Dinari · Backed / Kraken (xStocks)

DraftKings · DKNG

1 token + 1 perp

Backed / Kraken (xStocks)

Hasbro · HAS

2 tokens

Backed / Kraken (xStocks) · Dinari

Hilton Worldwide · HLT

2 tokens

Dinari · Backed / Kraken (xStocks)

Las Vegas Sands · LVS

2 tokens

Dinari · Backed / Kraken (xStocks)

How the industry is decided

For US-listed companies the starting point is the industry code the company files with the SEC (SIC). Where that code misleads — SIC files most Bitcoin miners under “finance services” and Visa next to Alibaba — it is corrected by hand, with the reason recorded. Funds and non-US listings are assigned by hand from the fund name and the venue’s own description.

This page: 86 by SEC SIC code · 24 SIC corrected by hand · 26 assigned by hand.

Tokens and perps are not the shares: most tokens are claims on an issuer, perps give price exposure without ownership. Who may buy is set by each issuer. Not investment advice.